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The DNN Corp Reshuffle: What to make of it?

August 13th, 2014. I woke up in an alternate reality this morning. The reality where Shaun Walker was no longer with DNN Corp. It must have been all of 5 minutes between his resignation being made public and a message popping up on my iPad as I was preparing to go to bed. "It happened", it read. "It" being something the sender and I had discussed earlier as something that might happen in the near future. The third founder to leave the Corp and without doubt the most famous of all of them. And within an hour the interwebs were firing up with discussions about what this would mean for "us". Us, the DNN community that is. What do we make of this? At times like these I feel like we're Kremlin watchers. "Hey, so-and-so's now on the left instead of the right of the supreme leader at the parade. Did he get demoted?" So Shaun signs out with a short goodbye. And Joe posts a somewhat more elaborate post on how he intends to fill his shoes (Joe is now the only founder left at the Corp and has been asked to take over community tasks from Shaun).

And here is where things get interesting. So far Joe has been very vocal about giving the community more influence on the direction of the platform. This is a desire we've held for a long time, now. Since DNN Corp found their VCs and began developing commercial products (first DNN "Professional Edition" and now "Evoq") our paths have drifted apart. Some have made a living in close cooperation with DNN Corp selling their commercial products, but for most of us the intended market of those products did not overlap the market we were already serving. We had DNN Platform (previously "Community Edition") which turned out to be mainly a by-product of whatever DNN Corp was putting into their professional products. And that has led to a considerable amount of frustration among those of us that had been with this platform for a long time. The MVP group in no way resembled the old "core team" we used to have. Instead, it had become a group of experts that exerted pressure on DNN Corp to improve the platform but had little tools to do this themselves directly.

As it happened just the previous day Joe had sent me an email requesting a chat. So we had our Skype call the day after the news broke. And in that call Joe made it clear he intended to push our agenda pro actively within the Corp. He was saying everything I wanted to hear as president of DNN Connect. Our main objectives in terms of organization can be considered to be independence and transparency. Independence of the platform from the forces of a commercial product that is being developed on top of it. And transparency for all users as to the direction this platform is taking. I explained that these were some of the foremost reasons Philipp, Vicenç and I had in creating the DNN Connect association. And now Joe was telling me he was on board with this! Obviously Rome wasn't built in a day and we need to take this one step at a time. But some immediate actions could already appease the critics and show we are moving in the right direction.


It is paramount that the DNN Platform, if it wishes to survive as the web application framework of choice, needs to have its own development roadmap. Many livelihoods depend on its continued relevance. Not just DNN Corp. And we've discovered in the past 5 years that whatever roadmap DNN Corp had for it, does not always correspond with what the community was asking for. I've seen many colleagues leave our community and migrate to other technologies in despair. And that is sad. Not just because there are less companies building stuff using DNN, but because we're saying goodbye to friends. People we've built up relationships with as fellow DNNers who no longer feel the platform is the best tool to do the job they need done. And before this platform becomes irrelevant we need to take action.

Whenever discussing the future of the DNN platform from the community perspective, the elephant in the room is "forking". Forking means we (the community) take the current codebase of the platform, rename stuff to get rid of the "DotNetNuke" trademarked name, remove any non-open source bits and release as a totally new platform that we then will need to grow and maintain. This is a huge undertaking. But over the past year I've been quite vocal about the fact that there might come a time when we don't have a choice. But for now the downsides are just bigger than the upsides. So instead of "the nuclear option" we should, in my opinion, first exhaust all other options. I.e. we need to see if we can make it work with DNN Corp. Or more specifically, we need to work towards a situation where enough independence is there to make it work for us.

So where do we start? Well, in one of his first actions Joe has introduced "community committers". These are people from the community with access to the DNN platform source code on Github and who will have the permission to accept and integrate code contributions. As you know, DNN Corp has moved the DNN Platform source code to Github last year so that it became easier for members of the community to submit so-called "pull requests". These are basically proposals for changes to the source code. Until now, just a couple of people were looking at these requests and acting as "gate keepers". These people could actually change the source code of DNN Platform on Github. Until now only a select group of DNN Corp employees could change the core codebase. In what I can only see as a major shift, 3 of us (i.e. from the DNN community) now have the same right: Brian Dukes, Vicenç and myself.

Naturally this raises the question of how we can assure a common approach and common direction in this. To this end a group will be formed, called the "Architecture group" together with Charles Nurse. With the departure of Shaun, he has now assumed the role of chief architect of the platform. I'm quite excited about this whole notion of community committers and this architecture team and I am very curious to see how this will go. And next to the architecture group we'll also see the (re)emergence of some other work groups with a singular focus like my beloved "internationalization team". The latter is a team that was created years ago to have a group of people just look at everything that is happening to the platform with just this perspective. Regretfully, over time, it had become something of a toothless tiger. Without direct access to the platform we could only signal bugs to DNN Corp. But it was impossible to work on larger scale changes to the platform. I hope this will change, now.


The key term in Open Source is "Open". Meaning, only when we can all see what's going on do we call it open source. But that extends beyond the source code. Openness is a frame of mind. Anyone, and I mean literally anyone, working in open source should assume that what they do is open for the world to see. It's continuously thinking that what you're doing is "public unless ...". Until now, DNN Corp has largely operated in the mode "private unless ...". All MVPs had to sign an NDA before being allowed to participate in the (closed) meetings with DNN Corp. In my opinion this has always been a backward approach. But before you take this as a rant: I understood where it came from. It wasn't just rooted in commercial interests. Anyone who's worked in open source knows how vocal detractors can be and that if you promise XYZ then you can get blasted in forums and in social media if someone feels you've let them down. So after years of badgering and bullying I understood the desire to not be too public about what was in store (features, release dates, etc). But over the years it has led to an almost paranoid approach to the community. Like they were a pack of hounds out to get them. A reset of this relationship is dearly needed. This takes courage and I hope we'll see this shift permeate DNN.

So from now on MVPs no longer need to sign an NDA. And the contents of our meetings will be "public unless ...". This is an important step in the right direction. So I can also share with you that Shaun was not the only one to leave DNN Corp. It turns out to be quite a major shuffle with the head of marketing sales and some of his staff leaving as well as the closure of the Amsterdam office. Again, this can be interpreted as a shift of direction. It remains to be seen once it crystallizes.

Also we now have a roadmap page on the corporate website. A roadmap spells out what is planned to go into the next version(s) of the platform. This will be maintained by one of us: Oliver Hine. Oliver has long pressed for more openness regarding the roadmap and now he has achieved a major milestone. I'm looking forward to his future work on this.

The Future

To be honest I have no idea what the future has in store for us. I've spoken to many people last week in the aftermath of what happened. All I can say is that things are "moving" and appear to moving in the right direction. I'm deeply sorry to see Shaun go. I've loved working with him and he's been a great mentor over the years. I've always had huge respect for him as he did something that was tantamount to bull riding. I admired how he managed to rise above conflicts and managed to quell them rather than fan the flames. I'm sure he'll do well at whatever he undertakes. And I hope to run into him again. I leave you with an interview I held with him at our Web Connections event in 2011:

Interview with Shaun Walker on Vimeo.

As for "us" the community: I think we have been handed the keys for a test drive. And if we put our shoulders underneath this we just might make this work for all involved. In terms of organization it looks like we've made a big step forwards. But the proof of the pudding is in the eating. We'll look to make some changes to the DNN platform core code that we, the community (well in actual fact a group of MVPs), feel is important. And once we've managed to effectuate a number of these changes we'll see something that will hopefully entice developers to flock back to DNN. My hobby horses are: code that is consistent, tidy and lean (ease of learning). And secondly: don't aim to be everything under the sun if you're going to do something, do it well. The DNN Platform is a great framework with which to develop web applications. I hope that over time it will be easier to understand and that we can target more diverse projects with it.

John Royle
John Royle  Very well balanced and sensible comments Peter.
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Daniel Mettler
Daniel Mettler  Thanks for this. We're really looking forward to great improvements. Hope Shaun stays in the DNN universe!
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Salar Golestanian
Salar Golestanian  Many thanks Peter for a great blog. With regards to a need to ”Fork DNN platform as to get rid of the DotNetNuke trademark name”. I am really not sure if we need to do anything there! IMHO the community (OpenSource) can continue to use it as it is and only delete components that clearly are commercial and the community is asked to delete. Having said that, I am most certainly not an International Intellectual Property CP. (Credible Person) but there are a lot of complexities associated to any claim and counter claim that is well beyond the realms of any regular IP expert. I therefore, do think we need to do some research and get advice from qualified International IP lawyers to the validity of DotNetNuke as a Trademarked name. The complexities are due to a multifaceted history of DotNetNuke. For example, in the past decade, there has been number of local claims in certain EU countries to protect the DotNetNuke Trade mark locally some last 10 years. Furthermore, AFAIK Shaun actually was originally the founder and owner of the trademark, and now that he is no longer employed by DNNSoftware, I don’t know what the implications are? Also, IMO Evoq is already basically a fork of a sort co-existing with DNN Platform both using the so called trademark for a decade or so makes the situation even more complex. Finally inclusion and exclusion of commercial components like Telerik has also plagued the open source original codebase and therefore, for any future owner of the Commercial arm of DNN – to come after anyone for IP is a silly move IMHO. Finally what are the chances of anyone company purchasing Evoq platform with the overhead of having to support so many existing installs that have already paid up for 1-3-5 years? I have a friend that is a IP lawyer in the City and I will need to sit with him and spend quality time with him so he understands the historical events leading to today’s position we are all in. I am uncertain he will give me more than 30 minutes free – This is a very complex story.
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Paul Gordon
  Very informative
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Ernst Peter Tamminga
Ernst Peter Tamminga  Nice blog. Great overview of the current changing environment for DNN. The future looks bright, there is a way forward, let's take that.
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  Good post and a nice peek into the chaos of the last few days. "he did something that was tantamount to bull riding."... I've actually seen him ride a bull and he was not that good at it. ;-)
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Chris Chodnicki
Chris Chodnicki  Well thought out opinions. Thanks for starting he dialog. Couldn't agree more on your sentiment regarding Shaun's exit, the large void this will create and question of what that will mean. I think the use of the word relevancy is applicable here. DNN Corp and the platform and suite of products have struggled to answer this question for years as they try and experiment with different business models, partner programs, community support initiatives, etc… Like most of us DNN’s business goals is to have a viable platform that is both open as well as profitable leading to a stable company that benefits all. The problem has been one faced by many platforms in this space in creating a business model that is successful for the community as well as organizations adopting a platform and being able to service & support each. This is not an easy or inexpensive task. From an organization deciding on a CMS selecting a platform is a 3-5 year decision. The investment goes well beyond a license cost. Open source = Free only goes so far in a real world conversation. Today organizations also want much more from a 'website project'. That puts much more demand on DNN and integrators. Those of us that have been here since the beginning know the history and journey to date. DNN has always struggled with these issues. We are at a DNN historical crossroad. For me there was always a ‘trust’ I had in DNN mainly due to Shaun and his loyalty to the product and community. More than ever DNN needs to provide strong and transparent leadership. The DNN as a platform in my opinion has never been more solid but CMS marketplace is very competitive with many alternatives that have compelling features or business models. DNN needs to use this as an opportunity to step up and prove its relevancy and find its appropriate niche before it loses relevancy.
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Jeff Hardy
Jeff Hardy  Shaun will be missed. We all wish him nothing but continued success and happiness. With his track record, who would smartly be against him? Speaking frankly, I do not doubt Joe Brinkman's intent or abilities. Shaun was to be our advocate, and the only thing left to consideration is the point of comparison. It is not fair to compare ... not really. But it is human of us to wonder if Joe will advocate for us all a bit more or a bit less effectively. For now it is unknowable. It is in all of our best interests that he succeed, so success is all that we wish for him. Disagreements aside--and Joe my not believe it right now--I have nothing but hopeful wishes going forward. Sometimes when a team loses a key player the team is left soul-less. Sometimes the team and the former player are both invigorated and renewed--each reaching higher levels of performance apart than they did together. We should trust in the latter. God-speed Joe and Charles.
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Charles Nurse
  Thank you for the kind comments Peter. I for one am committed to this change in focus. It is strange for all of us to be working on DNN without Shaun at the helm.
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David O'Leary
  Thanks for the update. This was all news to me. I'd definitely like to see things shift towards cleaner, simpler, and leaner. Too many layers and too much complexity in modules now.
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Cassidi Brickner
  Thanks for your thoughts Peter. Well said. I look forward to the changes. I will miss you Shaun. All good things come to an end and “sometimes good things fall apart so better things can fall together.”
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